Friday, March 9, 2012

How Building Traffic to the Articles You Write?

Often article marketing is thought of as a direct way to get customers to visit your website but many times you can use traffic generation strategies to build traffic to your articles. Building article traffic will help others to see your information in a different light and the added traffic will often catch the attention of the search engines. Articles that have been posted in article directories often show up on the first page of major search engines when the keyword or key phrase has been targeted correctly.

Article Marketing Builds Faster Through Article Traffic

Getting your article seen is often more important than people clicking through to your website in the early stages of your article marketing campaign. While this seems an odd statement, if you look at the number of views, the number of times an article is syndicated and how often it is referenced you will begin to see that in the long run having first-rate material associated with your name makes for better authority. Building authority with your articles should always be a main objective of why you publish them.

There are several ways to build article traffic and the first one is through telling your friends about it through email and social media. Let people know that you have been published. If you know even the smallest bit about connections then you know that everyone knows someone you do not know and they can spread your message in an ever-widening circle that can and will get you noticed.

Secondly you can use niche forums that your article applies too and become a member and post your article link in response to relevant questions. In fact, you can actually determine what people want to know in that forum, write an article that relates and then post it response. In this manner you get the notice of the members of the forum, the traffic to your article and if you are using forum signature, a back link and some traffic.

The last way to build your article traffic is through relevant blog commenting. By scanning a few related blogs (even competing blogs) you can find people who are asking questions or where your information may come in handy to those reading the blog. Making relevant posts and adding your article link will drive traffic to your article and to your website and the incremental link building comes as an added bonus.

Benefiting from Article Marketing Done Right

Using your ability to write articles and drive traffic to your site can be a powerful source of marketing that has actually made a lot of money for a lot of people on the Internet. Use this talent wisely and make your posts relevant. Do not go out and put a lot of unwanted comments in places that nobody wants to see them. When you join a forum be a responsible member and work with the other members to accomplish the goals of the forum. It is at this time that you will become a respected author and others will begin to see you as an expert worthy of their time.

Saturday, February 25, 2012

How to Write Content For Content Marketing?

I wish to give you a how-to guide in writing your content so you'll get positive response from your audience. Here's what you need to do:

Choose the best subjects to write. The process will always start by knowing what you're going to discuss. Instead of choosing topics based on your preference, consider the needs and demands of your target audience. Remember, you would want these people to read your content. To make well-informed decision, visit related blogs and forums to know the hottest issues that are being talked about by your potential clients. These are the best subjects for your articles.

Research. Before you start writing, I would suggest that you check out related articles that are already published in the online arena. You need to do this not to copy what's already out there but to figure out how you can set your content apart from the rest. Perhaps, you can write your chosen topics from different angles to make them more interesting.

Choose an attractive title. You can compare the title of your articles to a movie trailer as their function is pretty the same; to get people interested and get them to want for more. Given this, you need to ensure that your titles will do their job effectively. This will happen if they're attention-grabbing or better yet, if they're thought-provoking. At this point, you'll need to give your audience a compelling reason to read what you've written and you need to communicate that through your title/headline. Make your first paragraph compelling. Your readers will start forming impression on your article the moment they read your first paragraph. At this point, these people would want to know if your content is really worth their time and if they should read on until the end.

So, grab their attention and get them on the edge of their seats by making your first paragraph jaw-dropping. Tell these people ahead of time what they can expect to get and highlight the benefits. Use bullet points or number list. Discussing each of your ideas using bullet or numbers would actually help your audience easily digest the whole material. In addition, this will make your content a lot easier on the eyes. Spill the beans. Always remind yourself that impressing your readers is something that is non-negotiable and you can only make that happen by letting them in on your secrets. Let them have some insider tips and offer them with amazing techniques and in-depth information. It is through this that you can earn their trust which is a must in getting them to sign up to your newsletters. Keep it short and sweet. There's a reason why most articles, blog posts, and web content are made short - online users like them that way. So, don't even try to talk about different things when you're writing. Instead, pick a specific topic and stick to it. Then, discuss it thoroughly using 500-800 words.

Wednesday, February 22, 2012

Tips on How to Convert Prospects to Buyers From Content Marketing

Every internet marketer hopes to convert every visitor to paying client. In order to make this happen, they're using different techniques. Others would offer freebies while others would create a sense of urgency. Sadly, some techniques fall short. If you want something that is truly effective, I would suggest the use of content marketing. It is the process of giving out free information to accomplish 2 things; get your readers to like you and second, to earn their trust which is the most important element when you're convincing them to do business with you.

Here's the truth; nobody will buy based on the attractiveness of your ads. Online users require more than that before they swipe their credit cards. What you can do is to slowly build relationship with them. Find where they usually go when they're online and provide answers to their questions and solutions to their problems.

Here's an example; if you're selling coaching programs about making money through freelance writing, you need to show your prospects that you know the ins and outs of this field. Answer their questions as to how they can get started and teach them how to find their clients. Give them tips on how to avoid scammers and techniques on how they can outshine their competitors. You also need to give them proof that you're successful in this field so you can convince them that you've got relevant experience. Once you've done all of that, you have at least 75% of getting these people to buy whatever it is that you sell.

Below are some content marketing tips to help you convert more prospects to buyers:

Make it fun to read. Sometimes, no matter how informative your content is, people will still not be moved to take action if they're bored or if they fell asleep while reading what you've written. So, write with the aim to entertain these people as well. Write using conversational tone, use humor, and tell relevant stories when and as needed. Also, ask questions and strive to engage your readers whenever possible.

Make it easy on the eyes. You cannot afford to make your content painful on the eyes. Look at the pages of an old encyclopedia and tell me if you're going to read them. You need to make your content readable and scannable. What I mean is that you write using short paragraphs and number list. It is through this that you can get more people to read your content until the end where you'll usually put your call to action.

Tuesday, February 21, 2012

Ways to Get Your Sales Career Up and Running

Who do you know that like sales people? There isn't anyone, right? The most common picture of a sales person is someone who is abrasive, pushy, uncaring, self-centered, and lying in wait to pounce on the next unsuspecting person in need of a particular product. The best example of this is the illustrious car and/or insurance sales person. Like it or not this is the stereotype that you have to overcome if you want to be good at your chosen career of sales.

The best way to know if a sales career is something you want to pursue is to understand what it is that would attract a customer to you. The most important fact of selling is that since there are usually large numbers of the same product on the market the choice for the customer is not what to purchase, but where to go to make their purchase. So, if you take the product out of the equation, what are they actually buying? The answer is you.

Yes, you are the integral part of the transaction and in order to be successful in the selling process there are certain things you need to know. There is an old adage that the customer is always right. I hate to be the one to tell you this but that's not necessarily true, but certainly the customer should always come first. Since you have now put them as your top priority, the most important practice is to LISTEN very carefully. You will be able to find out everything you need for that sale by this one rule. So your role is two-fold, ask questions and listen. You also need to have an in-depth knowledge of your product to discuss the positive features with confidence, describing how the product you are proposing would meet all their needs. By learning your product, you will also learn how to overcome the normal objections that come with the territory.

Know what those objections are and practice what you are going to say. Get family or friends to help you do some role play so that you will begin to know what works. Once you have experienced overcoming objections, find a way to add them into your conversation so you can address them in the beginning and not combat them at the end. Find that one person in your office or store who has the most successful track record and ask if they would mentor and train you. Do exactly what he or she is doing. Adapt it for your own personality, but never change the content. That will put you on the fast track toward a successful sales career.

Thursday, February 16, 2012

How To Build Business Relationships That Last?

Having spent over fifteen years in the sales arena, I have learned a few things about successfully building top sales performance consistently. While there are many things to keep in mind when looking to create winning territory or district, one thing more than anything stands out: building strong relationships.

Whether you are in traditional inside ales, out in the outside sales arena cold calling on small, medium or even large corporations, creating relationships that will st the test of time and competition is more important than ever before and here are three things to keep in mind:

1) Establish rapport. The number one mistake I see sales reps make is that they go into a new situation with both guns blazing, They are so fired up about pitching their products, pushing their message, and getting someone else to hear what they have to say, that they lose sight of the fact that the number one way to building and establishing rapport is to pay more attention to your prospect and less time talking. It has been said that we should be listening twice as much as talking, and I believe that makes good sense for a lot of reasons.

First, people feel important when you take the time to not only hear what they have to say, but can then reiterate much of hat they said with conviction. You should never be thinking about what you are going to say when someone else (especially your prospect) is talking because it shows that you are more concerned about yourself, your agenda, and yourself than them. Always be listening is the golden rule to keep in mind when meeting with a new prospect (or anytime you are meeting with a potential customer).

2) Find out what their 'pain' is. Everyone (personally or professionally) has things going on in their world and by taking the time to effectively probe for information will show them that you are not only a good listener, but it will help you come up with great solutions to whatever is ailing them. When you listen closely to their troubles, needs and wants you are better positioned to articulate back to them their situation and then present viable solutions that they will be happy with.

Sunday, February 12, 2012

Four Reasons Why You Should Go Ahead and Use It

A lot of people say that article marketing has died the day Google Panda update was launched. Well, I beg to disagree. Article marketing remains to be one of the most efficient ways to distribute information in the online arena. If you've been publishing nothing but high quality content, the panda update wouldn't be a bother at all.

Still skeptical to use it? Well, here are the reasons why you should go ahead and dive in:

It's cost-effective. Article marketing can give you the kind and amount of traffic that you need in order to boost your sales and revenue. But unlike PPC advertising and other paid advertising tools, you don't need to spend hundreds and thousands of dollars to make this happen. If your articles are really good and if they're properly optimized, they'll show up on relevant search page results just like PPC ads. However, the good part is, you will not be billed by search engines each time your articles are clicked and open by online users.

It's a great tool for building a good reputation online. One of the things that you must accomplish when running an online business is building a good reputation which can be everything in the field of internet marketing. You see, before online users will do business with you, they'll check your track record first. They would want to see if you're really an expert and somebody that they can trust. Writing articles will help you demonstrate your in-depth knowledge in your niche. Sometimes, that's more than enough to earn respect in the online arena.

It's a good link-building tool. You cannot survive online unless you have lots of links pointing to your website. Each link will help you convince Google that your site is a good source of information. Aside from spending hours and days convincing top webmasters to link with you, you can easily create inbound links by getting your articles published on directories and top blogs. Bloggers these days are open about guest blogging. This means, you can post your articles on their blogs and they'll give you link for your website. Do this at least once a day and you'll get 365 links in one year. That would be more than enough to boost your page ranking.

The Art Posture in Sales and Recruiting

One thing I've learned and observed over my 25 year career in business ownership and sales is posture is everything. Without utilizing posture from beginning to end in the sales or hiring process, you are setting yourself up for mediocre results. What makes matters worse, is that every time you lack posture in a business transaction, it makes it harder and harder to fix yourself. You are living bad habits and making it the norm in the business culture you are creating for yourself and your team.

I have learned the art of posture in business the hard me. I'm not talking about body language and the way I sit or stand; although that can certainly aid you in a sale. I am talking strictly about attitude. In the early days, I would be just so excited to have someone to get in front of to sell to, that I would let them direct the conversation and ultimately, the whole sales presentation. Without posture, there were too many objections and caving on my part.

Who is in charge of your actions, feelings, emotions and efforts? You are! Posture, is the key to your success.

Now for me, it begins the moment I first talk to a prospect or a new recruit. It is nothing fake. I genuinely feel and believe that what I have is what they need and want. They need me...not the other way around. Always!

If I am booking a sales appointment on the phone, I never give the client the time they are available. I always tell them what works for me; even if that's the only appointment I have all day. I am putting into that client's mind that my time is incredibly valuable and I dictate my schedule.

If you were to call a doctor's office to book an appointment, you do not tell them when you are available. You take the one or two options they offer you. Same attitude here.

I have had some call that arrogance; but you will not see me or my agents do it any other way. So it begins with the initial contact, and continues into the sales appointment next. If I am meeting a client in the home, I sit where I want, not where they offer me a seat. I am bold and tell them what they need to hear...not what they want to hear. I ask direct sometimes uncomfortable questions so can get to their real needs. Because I put my clients first, above my needs for a commission, it is important to know what the client really needs. If thee is no need for my services, or they cannot afford what I have, I don't push for a needless sale. However, if they do have a real need for what I have, I am very forward. I tell them I need them to get their checkbook and photo ID. The reason we do not get many, if any sales objections during the sale, is solely posture based.

Crazy thing is, that once I go down that path, I gain a ton of respect from my clients. I have no issue delving into their personal finances and telling them straight up that they are making so big mistakes. Where I am successful is that I can make fun of myself for having made those same errors in judgement in the past. I TELL them that I care about them and at they need to makes changes now for their own good.

Most people have never had anyone even take the time to dig deep and have a real conversation about things like that. It is appreciated and respected. I am bold, because I care about my clients. What's the worst thing that can happen? They ask you to leave...which is very, very rare. Their loss! I can always look at myself in the mirror and say I gave it my all for their benefit. If they didn't see that, then it's not on my conscious if in the future financial distress occurs due to their stubbornness or even stupidity. I did my job!

So that's sales...

Now how does that translate into my hiring process? Same, exact way.

They need what I have, not the other way around. It's amazing to me how many "Big Egos" are out there. Even in this economy, some of the people I interview have such a sense of entitlement, because they USED to earn hundreds of thousands even millions of dollars a year "a while back." They feel that they are entitled to instant success here without the work. Give me a "hungry" guy or girl who wants to work for their dream...and is humble and teachable.